I live in the Seattle, Washington area. Seattle is home to several large companies, including Starbucks. Starbucks is constantly trying new products and new approaches. This weekend (as I write this post), Starbucks debuted a new upscale cafe called Starbucks Reserve Roastery and Tasting Room in downtown Seattle (the Capitol Hill area), not far from their original cafe.
On their first Sunday, I decided to visit. I went there about 3:00 in the afternoon. Parking anywhere near downtown Seattle is always a mess, but I was able to find a lot with an open stall not too far away.
The place was packed and there was a line out the door. Fortunately, I didn’t have to wait too long and got inside soon. Once inside, I found myself in a waiting foyer area. A host explained the history of the building and the layout of the store. I waited in the foyer only a few minutes. Then I was allowed to enter the actual cafe. Inside, I first walked around a bit and checked out their merchandise; many items are available only at this one store.
Next, I looked at the roasting area, where coffee beans are actually roasted. Then I got in line to order some coffee and pastries. Many of the drinks are unique to this store. I ordered an unusual iced coffee drink. It wasn’t bad, but I don’t think I’d order it again. Instead, I’ll probably order a standard coffee item.
I also ordered a potato scone and a macaroon cookie to eat. After ordering, I found a seat. My drink and food order was delivered to me. I was a bit surprised that they found me — I’m not sure how they did that.
My bottom line is that the new Starbucks Reserve is a great place for friends to meet and get together. My guess is that the “Reserve” concept will be a success and you might see these establishments where live, in the no-too-distant future.